Arpico Finance Company PLC (AFC), the second oldest Registered Finance Company in Sri Lanka introduced their Minor Savings product “Diri Ithurum” on 01st January 2020. The new product was successfully launched at their head office at no 146, Havelock Road, Thimbirigaysaya, Colombo 05.

AFC realized the need to be innovative and relevant to improve the quality of lives of the internal & external customer. Having identified the importance of inculcating the saving habit in children from a very young age, AFC has come up with “Diri Ithurum” minor savings accounts aiming at securing a strong and sustainable low-cost fund base gradually in the years ahead. The company has a well-trained well experienced and customer friendly marketing force geared for this purpose.

Parents or guardians may open “Diri Ithurum” savings accounts for children below the 18 years of age which pays an attractive rate of interest to secure your child’s future.

Being in the industry for nearly Seven decades, AFC has the distinction of being one of the initially listed companies in the Colombo Stock Exchange as a quoted company since 1955. The Company has always been atop delivering extra ordinary customer service through flexibility and service efficiencies over other leading competitors in the industry leading towards market differentiation.

AFC recognizes with gratitude the long-standing customer base coming down through the generations for placing their trust and confidence in the Company thus creating a mutually beneficial relationship

The company is in the process of strategizing its market offerings in relation to the competition through digital transformation to gain top of the mind recall in relevant target markets and achieve a higher Return on Assets, Return on Equity and optimizing Operational Efficiency levels above industry norms.

AFC caters to customers through 10 branches located island wide. The two branches in Colombo are in Thimbirigasyaya and Kottawa and others in Kandy, Badulla, Matara, Anuradhapura, Matugama, Minuwangoda, Narammala and Mullaitivu.

The Board and the top management of the company are planning on introducing other innovative new products to cater to the everchanging customer requirements in the near future.